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The fake Puma ads   
Sunday, March 09 2003 @ 07:29 PM GMT
Posted by: Felix
I'm not 100% sure that these ads (click here and here for larger versions) are for real, but I wouldn't be at all surprised. Sex sells, so why not?

UPDATE: The above links are offline, so they are now here and here.

UPDATE 2: The ads are definitely fake; you can read the whole story at

UPDATE 3: Memefirst has received a cease-and-desist letter. You can read that story at, too.

UPDATE 4: Memefirst has responded to the cease-and-desist letter. Guess where you can read that story...


The fake Puma ads | 9 comments | Create New Account
New Puma ads
Authored by: murray on Monday, March 10 2003 @ 03:54 PM GMT

Unsurprisingly, and perhaps rather annoyingly, they're
fake. a friend of mine works on the Puma advertising
account. she likes these, but they ain't Puma

[ Reply ]

New Puma ads
Authored by: kjh on Wednesday, March 12 2003 @ 06:57 AM GMT

Don't be surprised if you guys receive a cease and desist.

[ Reply ]

New Puma ads
Authored by: Felix on Monday, March 10 2003 @ 09:39 PM GMT

Gawker says that according to AdRants, they're real, have run in the Brazilian edition of Maxim, and are due to run in Europe, too.

[ Reply ]

New Puma ads
Authored by: kjh on Tuesday, March 11 2003 @ 12:10 AM GMT

According to Maxim's masthead there is no edition in Brazil.

[ Reply ]

New Puma ads
Authored by: Felix on Tuesday, March 11 2003 @ 03:05 PM GMT

I've been doing a bit of digging around myself, trying to find out whether there really is a Brazilian version of Maxim. How many editions are listed on the masthead?

[ Reply ]

New Puma ads
Authored by: monkey on Tuesday, March 11 2003 @ 06:01 PM GMT

i work at maxim u.s. we do have a latin american edition, which is sold in brazil, but no particular brazilian edition. in all, there are 13 international versions (including u.s. maxim). i don't know anything about the puma ad running in the latin american edition, although i wouldn't be surprised if it did.

[ Reply ]

New Puma ads
Authored by: Stefan on Tuesday, March 11 2003 @ 07:55 PM GMT

Latest theorizing around here goes that the ads are real, the gobs of suspicious goo are not, those were photoshopped. This would explain the high production value of the photos.

[ Reply ]

The fake Puma ads
Authored by: optimus crime on Thursday, April 17 2003 @ 07:28 AM GMT

i just noticed this, a month or whatever it's been since they originally surfaced. a key indicator that we should have noticed of their inauthenticity: the blue pumas in the first fake ad are not new, nor are they even clean looking. The circular indentations along the side of the sole have bits of mud stuck to them. I can't think of many campaigns that have used anything but new items in the shoots.

[ Reply ]

The fake Puma ads
Authored by: Duncan on Thursday, April 17 2003 @ 08:09 AM GMT

Hehe... an interesting game comes to mind...

Then, who is up for this challenge?

Can you identify and state the aspects of the ads that YOU believe are 100% legitimate versus the aspects that you believe are not?

(Author wrings hands.)

[ Reply ]

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